The key to why this site is one of the best though is eae of use - substance over style, it does exactly what you'd want from a betting site - get your bet on, with as few clicks as possible. It is fair to say that the branding still looks a bit 1970s, still a bit dated (although it is an improvement from a couple of years ago). Well, let's put it this way - William Hill won't win awards for the way it looks. What Hills did was rejig with one thing on their mind - Betting in Running - and lots of it, making it one of the most dynamic, exciting and 'of the moment' bookies in the business. lots of betting product, which is easy to find and easy to place bets on. Fast forward though 30 years and the Leeds based business took stock, rebranded itself in all but logo and came up with a betting website to be proud of.Īnd the secret of William Hill's recent success? Well, product. Playing second fiddle to the betting giant down in Rayners Lane, Hills looked to the glory days of the 1970s in every single way possible. It is true to say that William Hill was going a bit stale. GRAB YOUR £25 SIGN-UP BONUS NOW AT WILLIAM HILL! Add a good dose of betting in running, William Hill should be your betting site of choice. A major overhaul of their online betting site means a huge product offering, with betting on everything you could think of. One of the oldest bookmakers in the business, William Hill are now a tour de force online.
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